What Does it Take to Make a Movie? Wisdom from Effie Gray Producer Donald Rosenfeld

When he was just a boy, one of the first movies that really stood out for Donald Rosenfeld was the epic World War II film, Bridge on the River Kwai. “My parents first took me to the Cinerama at age five in St. Louis where I grew up, probably because there was no babysitter available that night,” he recalls. In fact, many images from the film continue to stay with him. And the movie’s essential concepts came to represent the nature of producing films. “You have to build this thing and yet remain conscious that you’re also in the world. Because you can lose your life, (or your movie),” Rosenfeld explains. “You need to have a foot in the mad quixotic void of making a movie, but also be able to remain a centered human being. And I think that’s often forgotten in Hollywood today.”

He was also enchanted by the Robert Aldrich classic The Longest Yard which starred Burt Reynolds. “It’s set in a prison and about a football game. It showed me that you could make a movie about something impossible, which no one would ever do based on potential commerce alone,” says Rosenfeld.

Yet, somehow the film lives somewhere between total tragedy and comedy, and survives. And a magnificent movie was created breaking all the rules. If you create movies based on Instinct and passion rather than demographics and marketing concerns, you have a chance at greatness…

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