Why Didn’t Shane Carruth Change the Distribution Paradigm for this Year’s Sundance Filmmakers?

ile many Sundance filmmakers last year this time were nervously awaiting distribution deals, one had done something completely different. Upstream Color director Shane Carruth entered the festival with a DIY distribution plan already in place. He partnered with Sundance Artists Services’s Joseph Beyer and distribution consultant Michael Tuckman, devised a theatrical campaign and swift VOD rollout, and was already at work on merch for the large fan base eager for the follow-up to his cult classic Primer. Carruth and his team pre-screened the film for journalists, including Filmmaker, and, we responded by endorsing both the movie and its distribution paradigm, putting it on the cover of our Winter issue.

By our standards, the film — reportedly budgeted in the low six figures — was a success, grossing approximately $460,000, selling to multiple international territories and, according to Byer ranking as one of its top 2013 titles.

So, one year later, why have no other Sundance filmmakers embraced Carruth’s model?…

Find out Why Didn’t Shane Carruth Change the Distribution Paradigm for this Year’s Sundance Filmmakers?originally found on Filmmaker Magazine.