What Is Your Film’s Competition? Everything.

As a filmmaker, unless you’ve got a pocket full of superfluous cash and you’re setting out to make a one-off passion picture that never needs to earn its budget back, film is a business. And as is the case with all businesses, you need a plan that includes a thorough understanding of your market and your competition. You need to know how to engage your audience.

Anytime someone decides to become part of your audience and chooses to watch your film, they are simultaneously choosing to not do something else instead.

They’ve probably already set aside that block of time for entertainment, so that cuts down on the competition a little. But you’ve got to somehow persuade this person, a stranger, that there is no better use of the next few moments of their lives than to let you captivate them with a story for as long as you’ve asked for their attention.

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