iF design award for Master Anamorphic lens

Carl Zeiss, the renowned optics company and a valued technology partner of ARRI, has won a prestigious iF product design award for the new ARRI/ZEISS Master Anamorphic MA 50/T1.9. Carl Zeiss also won four further product design prizes at the 2013 iF design awards, three for stills camera lenses and one for the cine Compact Zoom CZ.2 70-200/T2.9.

The iF design awards have been running since 1954, with recognized experts serving as the judges who bestow prizes for design excellence. The five prizes awarded to Carl Zeiss this year recognize a new design approach at the company, as Martin Dominicus, Head of Marketing of Carl Zeiss Camera Lens Division, explains: “We have established a design language that aims to convey the strengths and the identity of our lenses through their appearance, how they feel to the human touch, and the impression they create. While ZEISS lenses have until now mainly been known for their technical precision, excellent image performance and ergonomics, they will now also meet the highest aesthetic standards of our customers.”

The ARRI/ZEISS Master Anamorphic series, of which the award-winning 50 mm/T1.9 is the first example, comprises seven high performance primes ranging in focal length between 35 mm and 135 mm. This new generation of lenses represents a significant step forward in the technology and practicality of anamorphic cinematography, combining compact form factor, minimal weight, exceptional optical performance and very high speed, with all seven focal lengths boasting a T-stop of T1.9.

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