How To Write a Killer Logline
People get obsessed with writing their logline. And so they should. It’s a crucial selling aid. I’ve known of at least one long running UK TV show commissioned on a logline.
Imagine – a single sentence with that kind of power…?
Well, OK, what actually happened was the writer caught the attention of a producer with that single sentence. This one sentence switched on the producer’s imagination in a big way, which led to further discussions, which led to treatments, scripts, production – and over half a decade of regular prime time network broadcast.
This particular logline wasn’t one of those whizzbang high concept taglines that we are supposed to spend our time inventing. It wasn’t a new way of expressing dramatic truth in a radical way that no-one had ever invented before. It was far more homely.
About Author
denny
After spending 10 years Event Planning, organizing concerts, sporting events and fundraisers, Denny decided to follow his passion for filmmaking. Since 2006 he has been involved in virtually every capacity of the art form to learn it from the inside-out. Surprisingly the skills he learned event planning have been invaluable in filmmaking, which can seem like herding cats. Denny worked in the production department on Good Morning San Diego where he operated every piece of equipment and performed every role from camera operator to director. He continues to freelance for the NFL Network, ESPN, ABC Sports and DP'd and Gaffed two features in 2012 alone. Denny's experience with live television honed a talent for solving problems quickly, staying focused under pressure and earned him a reputation as a rigging 'MacGuyver' in the Los Angeles indie film world. As Technical Director, Denny keeps the superfreako team free from technical worries and thereby able to maintain a stress-free and productive environment.