How To Write a Killer Logline

People get obsessed with writing their logline. And so they should. It’s a crucial selling aid. I’ve known of at least one long running UK TV show commissioned on a logline.

Imagine – a single sentence with that kind of power…?

Well, OK, what actually happened was the writer caught the attention of a producer with that single sentence. This one sentence switched on the producer’s imagination in a big way, which led to further discussions, which led to treatments, scripts, production – and over half a decade of regular prime time network broadcast.

This particular logline wasn’t one of those whizzbang high concept taglines that we are supposed to spend our time inventing. It wasn’t a new way of expressing dramatic truth in a radical way that no-one had ever invented before. It was far more homely.

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