Can H.265 save us from the mobile video tsunami?

Everyone knows that mobile data traffic is set to explode, driven by ever-increasing adoption of smartphones and tablets and the incredible growth of video traversing mobile networks. But a new video format is on its way, which could alleviate some of the strain on those networks by delivering high-quality video with half as many bits.

The new High Efficiency Video Coding (HEVC) spec, also referred to as H.265, should be a lot more efficient than H.264, which is the format of choice for most IP-enabled devices and applications. The format, which is being developed by the ISO/IEC Moving Pictures Experts Group (MPEG) and the ITU-T Video Coding Experts Group (VCEG), is expected to need 25 to 50 percent fewer bits for the delivery of H.264 video of the same quality.

As video growth explodes, network operators will welcome any help they can get in lowering the load of TV and movie content being streamed to mobile phones and tablets. With that in mind, saving up to half the number of bits for the same quality video file seems an attractive proposition.

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