Streaming service to include 150 curated titles monthly, with lists from guest actors and filmmakers.
If Netflix is the Whole Foods of Internet subscription video, then the new movie service from Tribeca Enterprises and Lionsgate is more like a local farmer’s market — with a smaller but purportedly higher-quality selection.
Tribeca and Lionsgate have launched Tribeca Shortlist, priced at $5.99 monthly (with a $4.99 special intro through the end of the year). The service is limited to only about 150 titles available at any given time, with about 50 of those rotating each month. But execs say they’re focused on quality, not quantity, with hand-picked films recommended by actors, directors, industry insiders and influencers who — like the target customers — love movies.
The big SVOD services in the market cater to general-interest entertainment consumers. To Tribeca Shortlist president Jeff Bronikowski, who joined the JV in May, there’s a gap in the market for a more specialized service.
“We’re for people who like high-quality movies, individuals who have a discerning but wide-ranging taste,” Bronikowski said.
Films available at launch include such indie and arthouse fare as “Fargo,” “City of God,” “Crash,” “Amelie,” “Chasing Amy,” “Far From Men,” “Adventureland,” “The Producers” and “Far From Men.” The movies come from libraries of Lionsgate, as well as from others include MGM, Sony, Miramax and Magnolia Pictures.
Bronikowski spun the Tribeca Shortlist’s relatively low title count (which obviously keeps licensing costs down) as a benefit rather than a drawback: “We don’t have an endless selection, which forces you to keep clicking… We’re focusing on quality from the get-go.”
A key feature for the service are the “shortlists” themselves, compilations of the favorite movies contributed by actors and filmmakers along with video commentary and their recollections about each movie…
Read the rest of this article from Variety.